<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://retailmedia.pl/artykul/iab-europe-popyt-na-roas-w-retail-media-spadl-do-49-proc</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-08T11:54:47.626Z</news:publication_date>
      <news:title>IAB Europe: popyt na ROAS w retail media spadł do 49 proc.</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/racetrac-uruchamia-trac-media-group</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-08T11:54:47.626Z</news:publication_date>
      <news:title>RaceTrac uruchamia Trac Media Group oparty na 6 mln uczestników loyalty</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/amazon-zablokowal-agenta-zakupowego-muse-od-meta</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-07T21:47:40.176Z</news:publication_date>
      <news:title>Amazon zablokował agenta zakupowego Muse od Meta</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/dino-185-mld-zl-inwestycje-wyniki-2026</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-07T21:47:40.176Z</news:publication_date>
      <news:title>Dino wydało 1,85 mld zł na inwestycje po trzech kwartałach 2026 r.</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/sieci-retail-media-standardy-paragon-luka-sklep</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-07T16:25:02.651Z</news:publication_date>
      <news:title>Sieci retail media mają problem ze standardami. Paragon ma domykać lukę w sklepie</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/amazon-zakupy-sms-sponsored-products-alexa-shopping</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-07T11:35:12.977Z</news:publication_date>
      <news:title>Amazon testuje zakupy przez SMS z reklamami Sponsored Products</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/retail-media-poza-sklep-online-luka-wiedzy</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-07T11:35:12.977Z</news:publication_date>
      <news:title>Retail media wychodzi poza sklep online, ale branża mierzy się z luką wiedzy</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/criteo-rozszerza-performance-ctv-poza-usa-spadek-przychodow</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-06T20:03:11.488Z</news:publication_date>
      <news:title>Criteo rozszerza Performance CTV poza USA po spadku przychodów o 12 proc.</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/omnicom-testuje-rmx-smg-oxxo-media-retail-media</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-06T20:03:11.488Z</news:publication_date>
      <news:title>Omnicom testuje RMX od SMG, a OXXO przemianowuje Retina Media na OXXO Media</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/grocery-tv-95-proc-klientow-spozywczych-decyzje-w-sklepie</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-06T13:00:11.320Z</news:publication_date>
      <news:title>Grocery TV: 95 proc. klientów spożywczych podejmuje decyzje w sklepie</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/retail-media-edukacja-pomiar-uzgodnienie-celow</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-11-06T13:00:11.320Z</news:publication_date>
      <news:title>Retail media ma problem z edukacją, pomiarem i uzgodnieniem celów</news:title>
    </news:news>
  </url>
</urlset>