<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://retailmedia.pl/artykul/bauer-city-digital-open-market-openai-reklamy-chatgpt</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T18:18:56.455Z</news:publication_date>
      <news:title>Bauer udostępnia City Digital w Open Market, OpenAI rozszerza reklamy ChatGPT</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/kevel-pozyskal-52-mln-dolarow-series-d</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T18:18:56.455Z</news:publication_date>
      <news:title>Kevel pozyskał 52 mln dolarów w rundzie Series D</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/mbank-kampania-biedronka-retail-media</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T13:43:22.671Z</news:publication_date>
      <news:title>mBank rusza z kampanią w Biedronce z wykorzystaniem retail media</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/spar-footprints-ai-kampanie-retail-media</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T10:29:03.603Z</news:publication_date>
      <news:title>SPAR wdraża Footprints AI do kampanii retail media</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/tomasz-sachanowicz-head-of-off-site-retail-media-zabka-ads</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T10:29:03.603Z</news:publication_date>
      <news:title>Tomasz Sachanowicz został head of off-site retail media Żabka Ads</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/walmart-connect-badania-brand-lift-sezon-swiateczny</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-22T05:19:56.976Z</news:publication_date>
      <news:title>Walmart Connect oferuje markom badania brand lift przed sezonem świątecznym</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/the-drum-marc-walkin-playbook-retail-mediow</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-21T10:30:42.781Z</news:publication_date>
      <news:title>The Drum: Marc Walkin kwestionuje „playbook” retail mediów</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://retailmedia.pl/artykul/smg-iab-14-proc-kampanii-commerce-media-jeden-brief</loc>
    <news:news>
      <news:publication>
        <news:name>retailmedia.pl</news:name>
        <news:language>pl</news:language>
      </news:publication>
      <news:publication_date>2026-10-21T05:15:58.238Z</news:publication_date>
      <news:title>SMG i IAB: tylko 14 proc. kampanii commerce media ma jeden brief</news:title>
    </news:news>
  </url>
</urlset>